Tourism patterns
MICE In recent years, MICE tourism has expanded and become the focus of Vietnam's tourism industry; it is also a very popular form of tourism around the globe. Vietnam's MICE tourism is highly targeted and has substantial growth potential. Numerous travel companies have benefited from this form of tourism and achieved success. The strategic objective of Vietnamese tourism is to continue to develop MICE tourism, particularly in the wake of the COVID-19 pandemic.
Recognizing the significance of developing MICE tourism, a type of tourism that provides numerous benefits and values to tourism businesses. Therefore, businesses must prepare more thoroughly; enhance MICE tourism products; invest in human resources, technology, and infrastructure to meet the growing demands of MICE tourism; and organize workshops and seminars to discuss, debate, and identify trends, opportunities, and solutions for developing MICE tourism, a type of tourism that has been popular and will continue to exist and develop.
Due to the extremely positive economic indicators of Vietnam in 2022, the strong growth of MICE tourism will increase not only the MICE demand of domestic companies but also that of foreign companies. Numerous large and medium-sized businesses in Vietnam have transitioned from simple tourism to a form of tourism that combines conferences, honours, finding partners, and expanding trade and business opportunities. In addition, MICE is a novel industry that promotes the growth of tourism in Vietnam. Hanoi, Da Nang, Nha Trang, the City, Ho Chi Minh City, Vung Tau, Binh Thuan, etc. have the potential to develop MICE tourism, as do mountainous regions. All conditions and opportunities can make Vietnam an alluring destination for MICE tourism.
However, MICE tourism must have political synchronization, a MICE tourism development strategy and a marketing strategy, as well as a strategic orientation for MICE development across the entire industry; it requires the interconnectedness and participation of places, businesses, and communities. In addition, there is a support policy.
Orientation for the development of MICE tourism
Developing MICE tourism requires investments in infrastructure such as large international conference and event centers; The quality of products and services is becoming more and more demanding of high levels; the need to capture the market is appropriate products; invest in professional human capital. Promote connections between service providers, governments, ministries, and businesses, as well as between businesses… In addition, according to Ministry of Tourism statistics, Vietnam's MICE tourism Nam is expanding in both quantity and quality. Instead of dispatching employees on a regular basis on business trips, large corporations and businesses now combine travel with seminars, events, and graduations.
The COVID-19 pandemic is altering many aspects of MICE activities, requiring service providers to be adaptable. In addition to complicating the planning of MICE activities, customer needs and disease prevention requirements necessitate greater adaptability.
In addition, in the 4.0 era, companies specializing in MICE must use technology solutions and applications to effectively serve their clients. Travel companies must compete and assist MICE groups in operating digitally more efficiently. Vietnam MICE Expo is the largest annual event conducted as part of VMC's activities for the event tourism community to meet and discuss new trends and future developments. Vietnam MICE Expo is an opportunity for sellers and buyers in the event tourism industry to meet and conduct business, creating annual MICE tourism activities and becoming an international hub for the event tourism industry; Organize annual side events for the tourism industry, such as golf tournaments, jogging competitions, and private performances for tourists…
