In the context of fierce competition among global tourist destinations, Vietnam must have its own strategy and products suitable for new post-COVID-19 tourism trends.
General introduction
In particular, attracting investment and developing MICE tourism (a type of tourism that combines events, conferences, seminars, incentives and creating attractive tourism products) is one of the important directions of Vietnam tourism until 2025. It is one of the important directions of Vietnam tourism until 2025. MICE tourism can be a significant source of revenue, low cost and have a knock-on impact on destination. However, this is also a type of tourism that requires high levels of expertise, connectivity, destination selection, and experience products. For MICE tourism to truly have strong developments in the coming period, Vietnam's tourism industry, locations, businesses, and destinations must continue to pursue synchronous directions, solutions, and cooperation. Effective coordination of related industries and services.
Vietnam has enough potential to develop MICE tourism
Vietnam is in the process of deep international integration after more than 37 years of innovation, maintaining diplomatic, economic, and investment relations with many countries and having many opportunities for international cooperation and exchange, and organizing many events. International political, diplomatic, economic, and cultural events such as the Asia-Pacific Economic Cooperation Conference (APEC) 2017, and the World Parliamentary Union General Assembly (IPU-132) in 2017. 2015, World Economic Forum Conference on ASEAN 2018 (WEF ASEAN 2018)… In addition, Vietnam also continuously wins prestigious awards at the World MICE Tourism Awards (usually the title ” Asia's best MICE tourism destination 2021” – Ho Chi Minh City 2021). This thereby affirms Vietnam's brand and capacity to provide MICE tourism products and services.
Vietnam's tourism development strategy until 2030 identifies attracting investment, developing MICE tourism and creating attractive tourism products as one of the important directions to attract the entire international tourism market. economic and domestic. National destinations developing MICE tourism include Hanoi, Quang Ninh, Da Nang, Khanh Hoa and Ho Chi Minh City. Developing MICE tourism is associated with main types and products of tourism such as sea and island tourism; cultural tourism; ecotourism and urban tourism.
In the context of the tourism market gradually becoming dynamic again, MICE tourism development is identified by many localities and businesses as a key direction, creating momentum for tourism on the path to recovery and development after the recession. But it is also a type of tourism that requires high professionalism, connectivity and the choice of destinations and product experiences that can satisfy both quantity and quality. Therefore, according to the Deputy Director General of the Vietnam National Administration of Tourism, in order for MICE tourism to truly make a stronger breakthrough in the coming time, localities, businesses, and destinations must continue to have synchronous direction and solutions. and coordinate effectively with related industries and services.
Accordingly, it is necessary to build mechanisms, and policies, standardize MICE services and strengthen the capacity to organize international events; Proposing political mechanisms to support and sponsor the organization of events (support for travel programs/tickets, reception/reception, communication, consulting and procedural support…); Strengthen the capacity of domestic MICE service providers to participate in bidding and organize international events; Research and propose the establishment of an organization to promote MICE development in Vietnam.
In addition, it is necessary to improve infrastructure and improve service quality in a professional manner. In addition, it is necessary to cooperate to develop highly competitive MICE tourism products and services and strengthen the promotion of MICE tourism. Mr. Ha Van Sieu – Deputy Director General of the Vietnam National Administration of Tourism pointed out that the demand and potential for MICE tourism is huge but Vietnam has only exploited a small part. Businesses need to interact closely with each other and local authorities to promote their assets, from advertising and tourism promotions to large-scale MICE tourist services, requiring high professionalism.
As the national tourism agency, Vietnam National Administration of Tourism will continue to connect, promote and organize many regional and international events to promote the development of MICE tourism, considering this as a factor. important to help the tourism industry accelerate in the coming years. time.
