Companies now use travel as an opportunity to discover potential business partners, in addition to a traditional vacation. Therefore, MICE tourism (combined tourism and conferences) is growing in popularity. MICE tourism combines relaxation with the organization of events, conferences, seminars, and incentives. MICE tourism categories can generate substantial revenue for businesses and communities, having a significant impact on the destination. Let's learn more with Opearl Events about this distinct form of tourism!
What advantages does MICE tourism offer?
MICE tourism (short for Meet Incentive Conference Event) is a type of tourism that provides many advantages, such as: With dozens or even hundreds of individuals in each group, MICE generates a substantial amount of revenue for the local tourism industry. the direction; MICE tourism is characterized by serving a large number of tourists remaining for an extended period of time and utilizing a variety of luxurious services and amenities, regardless of the passage of time. This means that MICE tourism can occur at any time of year; MICE tourism offers numerous attractive incentives: reception, convenient transportation support, mementoes, free sightseeing tickets, media channel promotions, event organization consulting, etc.
Learn about MICE tourism categories in Vietnam
2.1 MICE – Conference travel This type of conference tourism involves the organization of seminars and conferences, facilitating the interchange of information between specialists. This form of tourism is frequently popular, with participation ranging from 300 to 1,500 individuals. Conference tourism is typically divided into two categories: Conference organizing: One unit organizes the implementation, while the other units dispatch members to participate; the annual conference is alternately organized by each unit.
2.2 MICE – Incentive Travel Incentive travel is a type of travel designed to reward individuals or groups for their contribution to group activity. This form of MICE tourism combines tourism and entertainment, thereby connecting employees with one another, employees with the company, and fostering corporate culture. Through incentive excursions, company employees will participate in team-building activities, picnics, etc., as well as have time to relax and have fun.
2.3 MICE — Event and exhibition tourism The purpose of event/exhibition tourism is to promote a particular field or activity. This form of MICE tourism's size and number of participants have not been quantified. Event/exhibition planners will incorporate festivals, competitions, and… This form of tourism is frequently combined with activities designed to introduce products or services to the market or potential business partners.
Frequently, exhibition travel entails product exhibitions to introduce the company's commodities to customers; and trade shows that cater primarily to business audiences.
2.4 MICE – Attending conventions Conference tourism is a tourism activity that integrates conferences and seminars. This event is intended to facilitate networking, discussion of problem-solving strategies, and the introduction of new and innovative products… Typically, conference travel falls into two categories: Association meetings: meetings between businesses and organizations with approximately 50 to 200 attendants; meetings between employees of a business or organization. Developing regions for conference and exhibition tourism in Vietnam MICE tourism was introduced to my country in the 1990s, and it is ideally suited to Vietnam's natural, political, and social conditions, as well as its tourism environment. Male. Vietnam has the finest conditions to develop MICE tourism, thanks to its beautiful natural landscapes and well-established hotel and resort infrastructure.
This form of luxury tourism is currently expanding rapidly, with a particular emphasis on Phu Quoc island, Khanh Hoa province, Da Nang, Quang Nam province, Quang Ninh province, and Ho Chi Minh City. These are natural “specialty” locations with numerous gorgeous landscapes and cultural heritage, an ever-improving infrastructure, and resorts/hotels of international standards. Currently, many businesses are opting for exhibition tourism, which combines leisure with the search for business partners and investment opportunities. Due to its economic benefits and contribution to promoting the image of a beautiful and hospitable Vietnam to international friends, this form of tourism has become a pioneer in the growth of Vietnam's tourism industry.
