What exactly is MICE tourism? In English, M.I.C.E. refers to a form of tourism that combines meetings, incentives, seminars, conventions, exhibitions, and presentations. This type of service is utilized by businesses, government agencies, and organizations for their officers and employees.
The number of guests participating in this service package is often substantially higher than other travel programs, up to hundreds or even thousands per group. Additionally, the cost of MICE tourism services is significantly higher than that of traditional excursions, which provides significant economic benefits to providers of these services. The planning and execution of MICE services are based on the specific needs of each client. The service package for this form of tourism is determined by infrastructure conditions, time, volume, objective, program goals, and the customer's ability to pay. Tourism for meetings, incentives, conventions, and exhibitions (MICE) is presently on the rise in Vietnam and has significant growth potential in the coming years. Favourable factors for the growth of this form of tourism in our country include a diverse natural environment, a rich cultural heritage, a diverse cuisine, and, most importantly, a network of tourist facilities. Comprehensive calendar. Numerous resorts, hotels, and tourist attractions of international calibre flourish in the city. As the number of companies increases each year and as an increasing number of international businesses emerge, the demand for this form of event tourism is also on the rise. MICE tourism is on the rise and will become Vietnam's primary form of high-value-added tourism in the future. Therefore, travel agents have a strong interest in actively enhancing their knowledge and abilities in order to optimally plan and organize this form of tourism. VietSense Travel would like to share this helpful MICE travel guide with our colleagues and clients.
Organization of an M.I.C.E tour program To efficiently organize a professional and successful M.I.C.E event, the following five steps are followed:
Event organizing
This is a crucial first stage in determining the success or failure of an event. Determining the budget enables the selection of the service level according to the standard (4* or 5*), and the budget for travel enables the selection of the most suitable mode of transportation (air, rail, road, or road). Determine the event's goals, objectives, and significance based on the customer's needs and desires, and then select the optimal location, space, time, and apparatus for achieving those objectives. During the planning phase of the M.I.C.E tourism program, it is also important to shape the profile of the service provider so that it is as cost-effective as possible while still providing the requested quantity and quality of services.
Survey and select the organization's site
After planning, the next step for the organizer is to physically survey the locations and examine the inventory of space items, infrastructure, and equipment (sound, lighting) floors connected to local attractions and service providers at the destination. In Vietnam today, there are many ideal destinations for conducting MICE tourism programs at large hotels and resorts in Hanoi, Ha Long, Da Nang, Nha Trang, Mui Ne, Vung Tau, Phu Quoc or Ho Chi Minh City. Depending on the origin of the consumer, a variety of destinations are available to create something novel and engaging for them.
Comprehensive script
After conducting research and coordinating with consumers about the destination, MICE tourism operators develop a program framework based on information data. The detailed schedule and component content may include multiple teambuilding activities, sports conferences, conferences, galas, awards ceremonies, experiential excursions, etc. Within a given time constraint, the proper sequence Depending on the climate, the suitability of every activity is determined. Weather, space, infrastructure, equipment, as well as the preparedness and response capabilities of the targeted service provider, are crucial to the success of the program. MICE travel.
Coordination of implementation and progress monitoring
In order to ensure compliance with the proposed scenarios and plans, it is essential to organize personnel and designate specific tasks and deadlines during the implementation phase of the MICE tourism program. Activities must be performed sequentially, and in order, and the schedule must be strictly adhered to without confusion or omissions. Checklists for each completed task guarantee that all tasks are completed on time and within a reasonable timeframe. From the union stage, pre-trip information, welcoming guests, transportation, arranging accommodations, and meals, to organizing meetings, conferences, gatherings, teambuilding exercises, and celebrations… Food supervisor is currently accountable for promoting the department's worth. The chief of the organizing committee.
Acceptance and conclusion
At the conclusion of the event, the service items must be summarized and approved in terms of quantity and quality in accordance with the plan, and customer confirmation must be obtained to support the payment process. After the event, the program implementation team will evaluate the program internally, synthesizing problems encountered, additional flexibility, risk management issues, and project alternatives. To learn from the next MICE tourism program's implementation process.
