What Is It?
SpotMe's emphasis has always been on providing planners and attendees with effective event engagement solutions. In addition to its event software, branded as SpotMe Eventspace, the company now provides a new native virtual event platform called SpotMe VX.
SpotMe provides both live and on-demand material for virtual and hybrid events, allowing planners to pick their preferred format or combine components of both. It also includes completely customizable event management tools, such as registration and agenda creation.
Backstage, SpotMe's backend CMS, allows planners to oversee every aspect of their events. Each event receives its own website, or Workspace, which contains a dashboard displaying a summary of the event's statistics, in addition to design, analytics, and integration tools.
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Main Feature Categories
Event Management. The solution provided by SpotMe streamlines the administration of event attendance, speakers, and the agenda. Backstage allows for the uploading and updating of lists, as well as the linking of speaker information to their sessions on the agenda. Planners may also construct bespoke registration webpages, monitor registrations, restrict session capacity, and inform participants of changes and updates through tailored push alerts and emails. Almost every aspect of the event may also be branded with logos, color palettes, and other design aspects.
Activation and Participation. SpotMe is distinguished by its interaction capabilities. Its online and mobile applications provide numerous techniques to engage audiences, such as live polling, Q&A, surveys, word clouds, chatbots, and gamification components.
Collaboration and Communities. Networking is an additional component of the platform. SpotMe lets guests to access the whole list of event attendees, allowing them to search for and locate other individuals. They have the option of initiating a one-on-one or group discussion with one another. They may also contribute information and engage in discussion forums on the activity stream for the event.
SpotMe provides contact matching, which promotes connections between participants based on their replies to event organizers' questionnaires about their requirements, interests, and personalities.
On-demand. SpotMe also enables organizers to upload and broadcast prerecorded movies to the event feed and session sites. In addition, participants may peruse several agenda tracks (if appropriate) to create their own agenda for the event, as well as save or make notes on any material inside the event app for future reference.
Optimization. Backstage allows planners to analyze numerous event metrics in order to improve various areas of the event. SpotMe gives information on the most used features and session attendance, including who attended and how long they stayed in each session. SpotMe may also be used by sponsors and exhibitors to monitor their leads. During online events, leads are monitored using the information sharing function of the platform.
Integrations. Guests may register for events using the web app as well as native iOS and Android mobile applications. SpotMe's API enables planners to automate numerous operations by integrating the platform with their current systems. Moreover, Zapier enables millions of connections with other marketing and sales platforms.
Security. Connecting SpotMe to an OpenID service such as Okta enables event organizers to allow single sign-on for attendees. SpotMe complies with the GDPR and is SOC2 certified for four trust criteria. In addition, it provides RTMPS in and out, as well as data residency in the United States, Switzerland, Germany, Singapore, and Australia.
Review
SpotMe's services are designed to enable planners to construct professional virtual event experiences using a single tool. SpotMe also stresses interaction and social aspects, allowing planners to reproduce the atmosphere of an in-person event and match attendees' expectations. The Eventspace application may be white-labeled and branded for any event, and the virtual platform also allows for extensive customisation.
On the virtual platform home screen, also known as the virtual lobby, participants are welcomed by a toolbar at the top of the page that displays the names and images of the event's organizers. This toolbar is intended to serve as the event's information desk. Guests may click on any of the photos to visit a chatbot where they can offer further information about their requirements and objectives and ask questions about the event. Depending on the occasion, these visuals may be totally personalized and may incorporate avatars, 3D graphics, etc.
The site also contains a Guide tab, which ensures that event participants maximize their experience. Similar to creating a social network profile, the website contains activities to complete along with a bar that displays the percentage of completion for each job. These duties include fundamental actions such as submitting a picture, as well as more interactive chores such as providing advice on the feed and exchanging ideas with other guests. Assigning point values to the tasks adds a gamification aspect to the event.
In the backend, also known as Backstage, event organizers may design their event, enter session details, and submit prerecorded movies, among other things. The Live tab enables event organizers to handle features of the live experience, such as the ability to create and schedule alerts and surveys that will be sent out during the event.
SpotMe provides three distinct virtual event options, based on the organization's goals and existing IT infrastructure. The second screen option is great for event organizers who already have a video conferencing solution and want to add engagement elements to SpotMe's event app. The subsequent alternative is to incorporate a live stream into SpotMe's virtual platform, which is applicable for businesses with an AV partner that will film speakers and give a live broadcast. Planners may select for SpotMe's complete virtual package, which includes setup and testing of the platform as well as built-in live streaming.
Who's it for?
SpotMe was created for event organizers and marketers at major enterprises with stringent branding, personalisation, and security needs. SpotMe provides choices for all businesses, regardless of whether they currently have a video conferencing solution or want end-to-end assistance.
It is great for planners who arrange many events annually and who want expert assistance with event design or live production. Moreover, it is especially successful when used by businesses with supplementary digital experience initiatives, such as training.
Who’s it not for?
SpotMe may not be the best option for planners with modest event programs or who do not want substantial branding and security features. Before adopting SpotMe, event planners should have a fundamental understanding of event technology and a notion of how it can assist them in achieving their long-term event objectives.
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Features
SpotMe's tool for registration enables event organizers to construct easy, branded registration forms with an endless number of custom fields to capture whatever information they may need. Planners also have the option of granting participants instant access to the virtual experience upon registration or granting access at a later date.
While building an event, event planners may choose from SpotMe's predefined designs, to which they can add their corporate logo and modify the color palette. Users may also customize the navigation experience inside the event app by determining which elements to include in the main menu (and in what order) and which features to include in the permanent navigation bar at the bottom of the app screen.
Like with almost every other aspect of the platform, agendas may be totally changed based on the format of the event. If there will be many breakout sessions, for instance, organizers may establish different searchable tracks. The targeting capabilities of the platform may also provide customised recommendations based on the sessions that certain attendees are likely to find interesting. Backstage-made modifications to sessions are synchronized throughout the web and mobile applications.
Each event's activity feed is shown on both the homepage or lobby of the virtual platform and the homepage of the app. The feed is one of the primary interaction aspects of SpotMe, allowing participants and event organizers to submit updates, links, and other information. Planners may also create discussion boards with particular subjects to further engage and stimulate members.
Sponsored posts Planners may generate sponsored posts inside the activity stream, similar to social media. These postings may be articles, movies, or anything else the sponsor wishes to publish, and they contain a link straight to the sponsor's profile that attendees can use to connect or initiate a conversation with the sales representative.
Stacks: infographic/virtual maps SpotMe revamped the maps tool for virtual events such that infographics and stacks are now supported. Planners may create various infographics based on the theme of their event. Those used for maps may have exhibitor and sponsor links, when applicable, so that guests may click through to learn more about the highlighted firms. Alternatively, the capability may be used to orient the user to anything, including tech stack, sponsor, and training alternatives.
Video breakouts: In addition to live streaming, SpotMe has built-in video conferencing features that enable smaller sessions such as seminars and networking meetings. Planners may conduct as many concurrent breakout sessions as necessary, provided they have the capability to handle them. Each breakout, the platform enables up to 50 people.
Participant matchmaking: To encourage more relevant networking, SpotMe provides customised match recommendations based on the interests and objectives of participants. Planners may develop quizzes for participants to take in order to collect this information, which will then be used by the platform to facilitate targeted relationships between attendees.
Chatbots: The chatbot functionality of the platform enables planners to automate functions such as responding to frequently requested queries and lead acquisition. Chatbots are readily created utilizing a drag-and-drop interface and may be tailored to the event's requirements.
Live polling and surveys: Among SpotMe's engagement capabilities are live polling and surveys, which enable event organizers to engage the audience during the event and collect vital feedback and data. The polls and surveys may be built in Backstage and distributed at any point throughout the event to get audience feedback in real time. In addition to standard multiple-choice answers, the survey builder offers interactive elements such as sliders, drag-and-drop fields, and signatures.
SpotMe provides a reward shop that functions in tandem with the platform's gamification features. When event participants earn points for accomplishing various tasks (individually or as part of a team challenge), they may exchange them for prizes at the prize shop. This might range from a free software trial to a gift to a charity of their choosing for virtual events.
Usage and behavior analytics: The platform offers planners with information on how attendees behave inside the event, such as the route they take to browse the site and the amount of time they spend watching certain sessions or reviewing event materials. Planners may also see when certain features are visited and when there is less interaction, allowing them to make appropriate modifications.
Pros and Cons
Pros
- Integrated streaming solution with low latency and video conferencing
- Provides several branding options for organizers and exhibitors
- Up to 1,000 interactive participants (speakers) and 10,000 listeners are supported.
- Offered as both a website and a native app for hybrid events.
- Continuous assistance
Cons
- Does not natively support payments.
- CMS has a difficult learning curve
- Analytics data might be sporadic in some regions.
In Conclusion
SpotMe is an all-inclusive platform for virtual events and digital experiences, with an emphasis on audience involvement. Its virtual event platform and mobile app enable guests to be completely immersed in the event and to engage with it.
SpotMe may not be perfect for smaller event programs, but it is ideal for planners and organizations who conduct a large number of events each year and are searching for a safe, fully-customizable virtual event software.